The campaign is three-fold, aiming to save water, save energy, and reduce waste. But what about all the chemicals in the products like Tide laundry detergent and Cascade dishwasher soap that run into our water sources? I think the campaign is a step in the right direction, and baby steps are going to be just as important as giant leaps in becoming a more sustainable society.
As this campaign is going to be partly digital, it got me thinking about other green initiatives online and I used the power of Google to find some other ways to go green using social media. Here are some of the cool Web sites, initiatives, and blogs I found in my quest for green.
During NBC Universal's Earth Week, Bravo used Twitter's new Promoted Tweets program to promote Its green IQ game on the Bravo Web site. According to Brandweek.com, the tweet got the highest number of retweets allowed (300) and got 200,000 impressions in just one day.
"The Social Media & Web Guide to Going Green" lists countless ways to go green using social media, including how to tweet #green on Twitter, how to use green iPhone apps, and how to network with other sustainable minded people on social networks.
For Earth Day, this article 5 Ways to Go Green for Earth Day with Social Media provided readers with some unique ways to celebrate Earth Day online:
-One Billion Acts of Green
-The Save Your Water Calculator
-Go Green Twitter Sweepstakes
-Run for Water
-350 Launches 2010 Activities
And here's 5 Green Initiatives Using Social Media for Good This Summer #FindingTheGood
-Celebrating World Environment Day
-Pushing brands toward corporate responsibility
-Highlighting the impact of global warming
-Promoting the electric car
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